Q&As

Today I received a reader question I just had to share with you.

This comes from an author who has published several books with major publishers. In other words, she knows what she’s doing.

She writes (edited to protect her privacy):

I call it the “You know what you should do?” syndrome. I ran into this with my last book.

I’d say I was working on a book. People would ask what it was about. I’d try out my elevator pitch on them to gauge reactions. Most friends would just give me an honest reaction (in that case, enthusiasm). Some would offer a helpful suggestion or two. And a handful would say, “You know what you should do?” and then proceed to tell me how to write my book.

I think it might be that there are some–okay, probably many–people out there who want to write books and, when they hear about someone else writing one, promptly become the writing equivalent of a backseat driver.

Their suggestions are many and not always in line with my plan for my book. This makes me feel like my idea’s not good, second guess myself, and not want to tell anybody what I’m doing!

Have you heard about this happening with other authors? And what’s your expert advice?

My advice about these book “visionaries” would be to consider them an informal (albeit uninvited) focus group. And just like every focus group, you take in all the feedback and draw your own conclusions.

The great part about getting feedback that makes you bristle is it solidifies YOUR vision for your book.

 
Kind of like when you ask your mom which dress you should wear, and she picks the blue dress. But that makes you realize you’re definitely wearing the green one.

So instead of making you feel lousy about your idea or second guess yourself, you could turn that around and silently thank that person for helping you know exactly what path you want to take.

Go green, baby, go green.

How about you? How do you deal with writing backseat drivers?

 
 

Tonight I have the honor of speaking to the ladies over at Mamacoach Circle on the subject of “Tapping into your inner author.” One of the questions they sent over before our call is this:

“I love how you say on your website that by going deeper we stop sounding like everyone else. Can you say more about that? We notice so many coaches using the same language, even copying each other’s words.”

I love this question because so much of what I see on the web is so repetitive and copycat sounding it makes me itchy.

It reminds me of a strategy & content project my husband and I did for a multibillion dollar company. Working privately with our core client contact (we’d never embarrass a stakeholder in public), we gave her a quiz where we lifted different lines of copy from her company’s site along with two or three competitor’s sites. The copy ranged from how each company defined itself, what they did, and what made them different.

We asked our client to identify the source of each line (her company, or a competitor’s). She got bonus points for naming the competitor.

Impressively, our client got each question right. But she saw our point loud and clear. Everyone sounded like everyone else.

What if you ran the same test on your site copy? Are you objective enough, as our stakeholder was, to see what a potential client would see?

Stay tuned for Part 2, where I’ll offer up a list of specific ways to bring out your voice and distinguish yourself from everyone else.

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Want to join in on tonight’s teleclass (or get a recording of the call emailed to you)? Get details here.

 

If you are writing a book on health or wellness, you should know up front that you’ll meet some resistance from publishers if you don’t have “credentials” (code for an MD or PhD).

In this video, I asked literary agent Ned Leavitt to share some ways authors can overcome this resistance, play up the credentials you do have, and yes, land a big book deal.

NEW: Download the MP3

Tip: Import the mp3 into iTunes so you can listen to this in your car or while you’re making dinner

What you’ll learn

  • What are some of the biggest hurdles for health coaches who want to publish with a mainstream publisher (1:26)
  • What made one Institute for Integrative Nutrition (IIN) graduate shine in front of publishers (2:40)
  • Slight audio issue at 4:38 — it passes
  • The one element your book proposal absolutely must have  (5:04)
  • Other strategies for demonstrating your credentials (7:20)
  • Should you go back and get traditional credentials (an MD or PhD) in order to get published? (9:35)
  • The role your client’s stories play in your content and your credentials (10:20)
  • Book proposals: longer? shorter? How many sample chapters should you include? Including the one mistake Ned urges you not to make (11:13)
  • How starting with a writing coach can help you through the process… including one Ned recommends (12:30)
  • If you’re not ready to write your big book, should you write and self-publish a smaller book first, such as an e-book? (Including the risks of taking this route) (13:47)

“Sometimes the people with the self experience are ahead of the curve, and so they’re discovering things that the people who are immersed in getting the credentials are not discovering.” –Ned Leavitt, literary agent

The bottom line

As Ned said, “I’m here to tell you that it’s your voice that’s going to make it work or not.”

Focus on your story. Focus on your voice. Focus on creating something that’s truly unique. Build your credentials, but don’t forget that the writing is the core piece. It’s about your story and how you tell it.

And if you need help telling that story, you know where to find it.

About Ned Leavitt

Ned is the literary agent behind Geneen Roth, Caroline Myss, Dr. Christiane Northrup, Joan Borysenko and many more leading health, spirituality, and psychology writers of our time.

The author he mentions in the video is Alisa Vitti, founder and CEO of Flo Living. Alisa helps women in their 20s, 30s, and 40s naturally correct hormonal imbalances through food and lifestyle changes. Her forthcoming book (title TBD) will be published by Harper One in 2013.

“I thought she liked me because I was different, but maybe she just liked me because she thought she could make me the same.”

–from The Whole Story of Half a Girl

In my very first video Q&A, I asked Veera Hiranandani to tell us about her journey to getting published.

 

 

Veera is the author of The Whole Story of Half a Girl, published earlier this year by Delacorte Books for Young Readers. Lyrical prose, an insightful young narrator, and the universal struggle of finding your place in the world make this middle grade novel a work that could easily have been published as adult fiction.

Highlights from our interview:

  • How it took 4 years of writing, 2 years of editing, and one big heartbreak to publish her novel
  • How Veera wrote this book after becoming a full-time mom to two very young children
  • The benefits of working closely with an editor
  • How having a polished, complete manuscript ultimately helped her land an agent and a book deal lightning fast

 

Connect with Veera on Twitter
Read an excerpt
Buy The Whole Story of Half a Girl on Amazon