When it comes to finding a literary agent, should you:

  • Wine and dine that health author you know until she agrees to get her agent to look at your historical novel
  • Figure out who Seth Godin’s agent is — she must be good
  • Send a query letter to every agent in the LMP within a 100 mile radius of where you live
  • NONE OF THE ABOVE!

It happens so often I can’t even believe it

Authors wasting their time and energy trying to get in front of agents who have never and will never represent the genre the author is pitching.

Why does this matter?

For the same reason you wouldn’t hire a tourism PR agency to hype your tech startup: Connections.

Believe me when I tell you that an agent who represents young adult fiction will not do you any favors by taking on your well-researched guide to personal happiness.

Transform that passion of yours into a strategy

First find the agents who are already kicking ass in your genre. Then find the up and coming junior agents at the well-established agencies. And direct your pile of stamps to them.